Posted on March 25, 2020 by emilee kelloff
With 4.13 billion internet users worldwide, there is no doubt the internet dominates our everyday life, our business functions and even our free time. We rely on the internet and technology for almost everything we do, including making our businesses stronger and more effective. Sotheby’s International Realty is leading the front on incorporating modern technology and the convenience of the internet into the real estate business. With features like Virtual Experiences, Curate and branded social media platforms, Sotheby’s International Realty gives brokers and affiliates the opportunity to be top of mind and top of feed. While people are browsing the internet for real estate, they are taking part in a unique, branded experience that guides and elevates their search.
Sotheby’s International Realty gives anyone the opportunity to fully experience a property on any device with Matterport, an all-in-one 3D data platform. Using Matterport, brokers have the opportunity to create ‘virtual twins’ of a property, giving potential buyers a one of a kind experience. With a few shots, a broker can create a virtual tour of a house, a dollhouse view of the house, its floor plans and allow viewers to measure anything in the house. Matterport allows viewers to see and get a feel for a house without having to step a foot in it.
From Sotheby’s International Realty verified social platforms, to paid social media advertisements and our own curated Aspen Snowmass Sotheby’s International Realty pages, meeting clients on their feeds is our specialty. With one billion monthly users on Instagram and 2.37 billion monthly users on Facebook, it is imperative to have an active and engaging presence on social media. Our properties are featured on the Sotheby’s International Realty social pages, which have 96K followers on Facebook, 258K followers on Instagram and similar numbers on Pinterest, YouTube, LinkedIn, Twitter and their podcast. Our exposure is increased almost monthly thanks to these features. Other features like affiliate takeovers allow us to engage audiences across the world while still staying relevant to our audiences at home.
Showing a property with no furniture in the rooms or pictures on the walls makes it hard for a client to imagine themselves in the house. In comes Curate, an immersive augmented reality app that allows users to stage the home and curate their experience. Brokers can stage the home in many different styles to show versatility and clients can pick pieces based on their style to really imagine themselves in the spaces. Home buyers even have the option to pick furniture through the app, allowing them to put the whole space together on the app before buying a single thing. The days of guessing and stretching your imagination are over. Put the entire picture together with Curate.
To watch Curate in action, click here.
We strive to take advantage of all the internet offers. Meeting home buyers where they are - in their feeds, their mailboxes and their smartphones – allows us to create a unique and effective experience for all potential buyers and sellers alike. Platforms like Virtual Experience, Social Media and Curate are a few examples of how Aspen Snowmass Sotheby’s International Realty seeks new and innovative opportunities to be the best at helping our clients.