Our Buyer Demographics - Spring 2018

Posted on April 3, 2018 by Sara Kurz

We are proud to present exclusive data on the buyers we represent - what their primary use of the property will be and what state they come from. See below to read more.




Disclaimer: The data shown here is derived from the Aspen Snowmass Sotheby’s International Realty Post-Closing Survey, an optional survey our brokers have been filling out upon closing since December 2016. The data shown here does not represent all closings in the MLS, only those within Aspen Snowmass Sotheby’s International Realty and furthermore, not all closings within our company. The information provided by the brokers does not disclose any personal information about our clients; just the demographics the broker may be aware of.



Categories: Market Report

Our New Exclusive Video: LIVE Ski

Posted on March 20, 2018 by Sara Kurz



Every aspect of your home should be a reflection of who you are, where you’ve been, and the life you aspire to live. Your best life begins with a home that inspires you.




Our Exclusive Market Comparison

We are proud to release our annual Resort Report comparing real estate market in Aspen to other mountain resorts in the US. Resorts included in this report include:

Colorado: Vail Valley, Breckinridge, Aspen, Telluride,  Crested Butte and Steamboat Springs. 

Other States: Lake Tahoe, NV & CA, Park City, Big Sky, MT, Jackson Hole, WY, Sante Fe, NM and Sun Valley, ID.




To All of the Sotheby's International Realty Affiliates Who Contributed to the LIVE Ski Video:


And Aspen 82 for Producing & Editing the Video

Categories: Market Report | Video

The Future of Online Property Searches

Posted on March 14, 2018 by Katie Shapiro 

Here in Aspen, searching for properties remains “on mountain time.” That is, while residents and visitors alike might be internet savvy, traditional methods are still used to market properties. Whether in one of two daily newspapers, nearly ten glossy magazines, or in locally produced television commercials, the audience is broad. Targeting a specific geographic location, age demographic, or lifestyle interest of a buyer in such a saturated and transient market is much more of a challenge.

As 2017 was winding down, Inman, a leading real estate resource and media outlet, released a report begging the question “Is Facebook coming for Zillow?”

The social networking authority unveiled a major update to the Property Rentals section of its Marketplace, implementing a new front-end interface allowing mobile users to search for properties using more filters than ever before. In official partnership with Zumper and Apartment List, potential renters can search directly through their Facebook newsfeed with the touch of a screen or click of a button.

And for sellers? Posting and advertising listings on Facebook is an ever-growing opportunity to reach more eyes than ever before. A Zillow/Facebook relationship like the one already established for rentals could change the way buyers search for property online.

Inman reports two strategic points for sellers of the future to note:

User experience is key, pitting search versus match. The current consumer experience on real estate portals, such as the Aspen Glenwood MLS or Zillow itself, is focused around searching and browsing. Visitors scan a map, enter search criteria or browse through featured listings. It’s the equivalent of flipping through a glossy magazine or scanning the pages of a newspaper classified section.

The innovative nature of Facebook advertising lends itself to a matching experience. In the future, real estate listings will be targeted to consumers based on what Facebook knows about them (in the same way it already targets advertising).

This targeting is among the most sophisticated in the business given the amount of information Facebook knows about its users. The majority of Facebook users won’t be searching for real estate. Instead, they will see real estate presented to them.

All-of-market versus some-of-market. Real estate portals maintain their reputation as the best place to find a home because they have all of the inventory available in the market. When a consumer is searching for a new home, he or she wants to look where all of the properties for sale are available.

Facebook’s marketplace strategy, on the other hand, is not predicated on having all of the available real estate listings. At least for the foreseeable future, until a Zillow/Facebook, or similar, integration happens, the listings available on Facebook will only be those uploaded and posted by brokers or companies. So while the consumer experience on Facebook today can target and match listings directly to visitors, it doesn’t represent the entire market of possible houses for sale.

But, as the Inman article suggests, change is on the horizon. What are brokers today doing to keep up?

Top producing Aspen Snowmass Sotheby’s International Realty broker Pat Marquis has emerged with a competitive edge by investing the majority of her marketing efforts away from print into social media channels and custom produced content.

“Historically, we have to admit that advertising and engaging on social media reaches more people period,” says Marquis. “I’ve quickly found that it’s faster and more beneficial for my clients. It’s only the beginning here in Aspen of how things are changing.”

Her first major new media project in embracing her new focus was a full-scale film shoot to highlight her highest profile listings. After meeting top-producing Pacific Sotheby’s International Realty agent Seth O’Byrne last fall during a social media seminar he hosted, Marquis was instantly, well, sold.

Regularly traveling to teach tricks of the digital trade to Sotheby’s International Realty offices across the country, O’Byrne has skyrocketed to success through storytelling. For many of the O’Byrne Team’s properties, he plays director/producer for mini-films enlisting high profile industry crews and actors from nearby Los Angeles to shoot, produce, and collaborate. A self-described “shameless self-promoter”, he often steps in front of the camera with his marketing director / photographer Frank Glaser capturing every behind-the-scenes moment for even more content. He’s amassed more than 20,000 Instagram followers for his electric persona, honest commentary, date nights, travelogues, and dream-worthy real estate posts. 

What triggered O’Byrne's interest in social media as a venue for real estate? “What happened for me—in 2010 when the market started turning around—I had a revelation to start advertising my listings on Facebook when it first started fixed $5 ads. I was one of the first paid advertisers on Facebook…ever!…in the City of San Diego. It started my fascination with digital marketing,” explains O’Byrne.

Also a content consultant for “social media rebrands”, and rightfully so, O’Byrne was hired by Marquis to spend a few days in Aspen last month. With their Los Angeles camera crew in tow, the crew set out on ATV’s in Aspen’s backcountry and even up in the air with Aspen Heli Charters over the course of two jam-packed days of shoots.

O’Bryne and Marquis on the set of their shoots in Aspen in February.

O’Byrne and Marquis on the set of their shoots in Aspen in February.

After wrapping their first day on location, I caught up with both O’Byrne and Marquis in the Mountain Social lounge at the St. Regis Aspen Resort to get some tips and tricks of the trade to help sellers understand the role of social media in property advertising.

“It's not the market scene,” says O’Byrne, it's the market research and the market data social media provides. What I find, and why the revolution has become so huge is the marketing that we do on social media, is that it aggregates attention and it's measurable. You get instant, incredible feedback—it’s why social media is just so much more powerful.”

Marquis adds: “Our clientele has changed significantly over the years and we have to up our game to really meet their needs. They’re coming to us now already having done their research online—they’re knowledgeable and they know exactly what they’re looking for.”

Going forward, brokers like O’Byrne are embracing change.  You bake the cookies, you do the flyers, you do the open houses. That is marketing without any market research. And that to me is an enormous waste of time. I think what the last generation of realtors has had a hard time reckoning with is that what they used to do that worked doesn't work anymore.”

To that, Marquis adds: “We have to really open up our minds as far as change and we have to listen to our clients. One certain thing we can count on is change.”

The future is in video, according to O’Byrne: “It’s a medium that people are willing to consume. The written word, although I get a lot of response from it, people don't really absorb or connect in the way they do through video.”

And in teamwork: “What I always advise brokers, when they think about content creation is, if you're not great at creating content, work with people who will help pull it out of you. O’Byrne also says, “You don't necessarily need to be the one creating all the content but the content needs to be unique to you.”

Follow the creative folks mentioned in this article on Instagram:


For a PDF download of the full Inman Article, CLICK HERE.

To watch the behind the scenes video of O’Byrne and Marquis’ video collaboration project, The Edge of Aspen, click below. 

Categories: Company News

Year-End 2017 vs 2016 Market Report

Posted on January 12, 2018 by Sara Kurz

We are proud to release an in-depth report on all properties sold in Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs and New Castle. Our report is unique in that we compare the market in these areas in 2017 to 2016. Our report includes segmented single family and condos/townhomes/duplex information for each area. We also include fractional statistics for Aspen and Snowmass Village.

CLICK HERE to view.


Categories: Market Report

Looking back on a transitional year for commercial real estate in Aspen’s downtown core, one of the most inspiring stories to emerge is that of Maker + Place, an innovative retail showcase selling handcrafted home wares from around the world. The collective even caught the eye of the Sotheby’s Auction House, presenting an exclusive, online-only auction of contemporary décor.

First opening in a temporary location last summer, Maker + Place has a new home at 614 E. Cooper Ave.

An artist herself, Maker + Place founder and creative director Michaela Carpenter has already filled a much-needed void for the next generation of local go-getters. At just 23 years old, the Aspen High School alumna and graduate of Chelsea College of Art and Design in London has created a thriving artisan collective over the past six months, which also offers an artist-in-residence studio, a lecture and workshop series, and mentorship opportunities.

Photo courtesy of Sotheby's.

The exclusive, collaborative e-auction with Sotheby’s Auction House ran from January 5th - 22nd, 2018. Maker + Place Presents: Contemporary Objects Online featured a curated collection from in-house artisans that Carpenter personally enlisted to commission pieces for this unique partnership including vessels, textiles, and furniture.

“The shared passions and values of the Sotheby’s Auction House and Maker + Place brands create an energetic collection,” says Carpenter. “We are so excited to be able to showcase the work of our makers, their skill sets, and their understanding of great design.”

For the Sotheby’s Auction House, 2017 was also a year of innovation with its digital auctions seeing a record number of new clients—its top lots spanning jewelry, contemporary art, old masters, furniture, books, and Chinese paintings. In total, more than $500 million of online bids were received.

This month, for the first time ever, the Sotheby’s Auction House introduces Maker + Place as a leading curator of contemporary pieces that have a connection to traditions and values of craftsmanship, and as a marker for the future of design.

“We’re delighted to partner with Maker + Place to present this auction which was specifically curated for Sotheby’s,” says Olivia Hunt, Sotheby’s Auction House eCommerce manager. “The sale celebrates the art of craftsmanship with pieces carefully selected from emerging designers.”

We caught up with Carpenter ahead of the auction launch for a sneak peek at some of her favorites pieces and their makers:

Photo courtesy of Sotheby's.

White Totem Collection - Giselle Hicks

“Giselle Hicks is a local and works at Anderson Ranch Arts Center in Snowmass Village. A lot of her work can be found in our store and each is one-of-a-kind.”

Photo courtesy of Sotheby's.

Fawn Blanket Set - Clarity Fornell

“Clarity Fornell, daughter of developer Peter Fornell, is a born and raised Aspen local, who has devoted her study and life to weaving and is a maker-in-residence at Maker+Place. Everyone is welcome to come visit her while she works at her in-store studio and commission custom designs and products.”

Photo courtesy of Sotheby's.

The Cherry Chair - Carter Hopkins

Carter Hopkins also works at Anderson Ranch Arts Center in Snowmass Village and has collaborated with Maker + Place on various projects. “This piece is truly spectacular,” says Carpenter.

For an expanded interview between the Sotheby’s Auction House and Carpenter, click here to visit the Sotheby’s Auction House blog, “Discover Emerging and One-of-a-Kind Designers from Maker + Place.”


Click here to visit the Maker + Place website.


Categories: Local Culture

Snowmass Base Village Update

Posted on January 2, 2018 by Sara Kurz

Accepting Contracts as of January 16th, 2018

Fourteen whole ownership residences are coming to market soon: the new Limelight Hotel Snowmass will include eleven whole ownership residences. The adjacent building, Lumin, will offer three additional luxury residences. Ownership in either building will include access to the Snowmass Mountain Club ski valet services, in addition to the many exceptional amenities listed below.


11 Residences for Sale

Enjoy the amenities of the Limelight Hotel Snowmass, but with private ownership. Owners have access to a fitness center, spa, pool and outdoor deck area, kids’ room, the famous Limelight breakfast and apres ski scene.

All six two-bedroom and five three-bedroom residences are LEED Gold and Cordis Certified Healthy with Energy Star appliances and low-emitting materials. The kitchens feature Caesarstone islands with plenty of seating and sophisticated European Gaggenau appliances. All units also include a private outdoor deck space. Optional membership in the Limelight residential rental program is available.

Two Bedroom Residences:


Three Bedroom Residences:



3 Luxury Residences for Sale

Lumin will become the most exclusive address in the Base Village! Three luxury one-of-kind residences boast comfortable alpine elegance and spectacular up-mountain and plaza views. One three-bedroom unit and two four-bedroom residences are for sale.

Lumin has window walls that extend the entire length of the great room and kitchen living area, offering commanding views of the slopes and mountains beyond. Lumin offers direct elevator access to each of the three residences and is literally steps from the Elk Camp Gondola, providing incredible mountain access. Ownership also includes access to Limelight Hotel Snowmass amenities. Lumin owners may also use the 2,500-square-foot fitness center located in One Snowmass East.

The Three Bedroom Residence:

The Two Four-Bedroom Residences:


With the new Limelight Hotel Snowmass and residences, Base Village itself is also getting some exciting new additions and upgrades. The new Plaza will feature a kids ice skating rink that will transform into an events lawn in the summer. A climbing wall is also in the works. The Living Room will be a lounge and outdoor patio in the new Limelight hotel. Two new restaurants are opening this winter: Toro is a new Latin restaurant in the Viceroy. State 38 will replace Ricard and offer a farm-to-table menu.

Click here or below to watch the Snowmass Base Village video.

Interested in Learning More?
Click here to contact a broker today.


Living in Willits

Posted on November 27, 2017 by Katie Shapiro

With a new resident performing arts center underway and two successful residential developments supporting local growth, Willits is the ongoing hub for culture and real estate mid-Valley.

From the Aspen Institute to Theatre Aspen, the Aspen Art Museum to Aspen Music Festival & School, our arts and culture scene in Aspen Snowmass rivals many major metropolises, bringing the world’s most renowned musicians, authors, artists, and thought leaders to town year-round.

Beyond the downtown core, mid-valley residents in Basalt and Carbondale have had to make the commute to enjoy high profile programming. But thanks to the Arts Campus at Willits (TACAW)—a non-profit performing arts center in-progress on a 2.3 acre parcel of land in the booming commercial and residential development—the longtime void for closer-in-proximity-performances is already filling up.

“One thing Willits is not, is a bedroom community with a long drive to go out. We want arts and culture fully integrated into the lifestyle here,” says Michael Lipkin, founder of Willits Town Center, TACAW board member and Lipkin Warner principal, the developers of the nearby Park Modern Willits. “And we just have to acknowledge the fact that living in Aspen is getting harder and harder to attain. Change is inevitable, which is why the growth of the mid-valley is so important. The measure for me is that I’m creating a place that my kids can live and learn in someday.”

After a four-year conceptual planning process (fundraising is ongoing), the first phase of TACAW is complete at The Temporary—a 2,500 square foot space that can accommodate up to 140 guests in the heart of Willits adjacent to the Element Hotel. Finishing touches like exposed brick walls, raw floors, and dramatic chandeliers make the space feel more Brooklyn than Basalt.

Photo by TACAW.

The transformation of the blank space was a “true community effort with volunteers putting in countless hours” according to Lipkin. The project was finished in five short weeks and was spearheaded by Dick Carter, a TACAW board member, longtime valley resident, and artist.

“He worked in Los Angeles for years as a film production designer. So when we said we needed a space to preview our programming, he got it done,” says Lipkin. “I can’t say enough about his vision and ability to execute in a town where it seems to take three years to build a house! What he and our entire team did is a performance piece in itself.”

On the heels of a busy inaugural “soft opening” summer season featuring comedy, music, dance, film, and theater, managing director Ryan Honey sees a bright future ahead.

“Since opening The Temporary, the response from the community has been tremendous. We've enjoyed packed houses ever weekend and our Kids Kulture! series on Saturday afternoons has been especially well received,” says Honey. “The success we’ve seen with this program has been extremely gratifying as the Board of Directors, Artistic Director Marc Breslin, and myself are all committed to building the next generation of artists and audiences. Doing so starts with exposing children and students to get access to great art at an early age.”

Photo by TACAW.

There’s no shortage of offerings for adults, too. Ryan Honey disclosed a few of Honey’s highlights for the season ahead:

“We have a great play, Molly Ivins, coming on January 26 and 27, our first hip hop act, The Lique, is performing on February 18, and the amazing Tinsley Ellis is singing on March 8. These acts, and all of the performances at The Temporary, are a stepping stone for us to achieve our ultimate goal of a permanent performing arts center in Willits. I have no doubt that, with the continued support of the community, we will achieve this goal in the coming years.”

Save the date for The Temporary’s official grand opening featuring a performance from La Pompe Jazz with special guest Jeremy Mohney on Friday, December 15. For the full winter schedule of events and more information on TCAW, visit the events calendar at tacaw.org.

Living in Willits is in high demand – there are only a handful of homes and condos for currently sale. Here is a quick tour of the two premier developments in the Willits Area:

Park Modern Willits is an urban loft development featuring dramatic valley-wide views, contemporary design, dedicated underground parking and private terraces located just a short walk to Whole Foods and the shops and restaurants in Willits. 1, 2 and 3 bedroom single level lofts range from $535,000 to $1,175,000.

The Park Modern Willits developer inventory is listed by Jana Dillard and Ted Borchelt. 102 Evans Road, Unit 206 is listed for $535,000.

102 Evans Road Unit 206 is a 1 bedroom, 1 bath 2nd floor loft in Park Modern Willits featuring the development’s signature clean, contemporary palette, floor to ceiling windows and open living spaces.

The Park Modern Willits developer inventory is listed by Jana Dillard and Ted Borchelt. 102 Evans Road, Unit 204 is listed for $1,060,000.

102 Evans Road, Unit 204 is a 3 bedroom, 3 bathroom ground-level loft with high ceilings and large windows.

Shadowrock is a mountain contemporary townhome development also within walking distance to the amenities in Willits, as well as Crown Mountain Park and the RFTA Bus Rapid transit system. Three and four bedroom townhomes range from $689,000 to $1,250,000.

The Shadowrock Luxury Townhomes developer inventory is listed by Tom Banner. 230 Overlook Ridge is listed for $1,205,000.

The Residences on Overlook Ridge are the newest top-tier offering at Shadowrock available for pre-sale. This completely new mountain contemporary design is like nothing ever built at Shadowrock.

230 Overlook Ridge features over 2,900 square feet of luxury living, sweeping views of Mount Sopris, and soaring 13-foot ceilings.

The Shadowrock Luxury Townhomes developer inventory is listed by Tom Banner. 114 Juniper Trail is listed for $1,205,000.

The Juniper Trail Townhomes are nearing completion and just two of these six homes remain available. Thanks to an innovative and modern design, every Juniper Trail Townhome lives like an end unit. The design allowed the addition of windows that make the living spaces in each home light and bright.

114 Juniper Trail has 2,230 square feet of living space with three bedrooms including a private upper level master suite with a 10-foot deep covered terrace.


Categories: Local Culture

Announcing our New Partnership with Frias Properties of Aspen

Posted on November 1, 2017 by Sara Kurz

Same faces, different brand.

We are excited to announce that the Frias Properties of Aspen real estate division has partnered with Aspen Snowmass Sotheby’s International Realty. The Frias Properties of Aspen real estate brokers will be managed and supported by our team while continuing to operate within the Frias Properties of Aspen offices, headquartered at 730 East Durant Avenue.

The new partnership applies to the Frias Properties of Aspen real estate division exclusively, with the short-term vacation rental and property management operations remaining unchanged.

Please welcome the following new brokers and support staff:

 For more information, please visit: www.friasproperties.com


Categories: Company News

2017 3rd Quarter Market Report

Posted on October 16, 2017 by Sara Kurz

The latest real estate market reports for Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs and New Castle, featuring data on single family homes, condos/duplexes sold January through September 2017 compared to 2016. New this quarter: fractional data for Aspen and Snowmass Village.


Categories: Market Report

The New Mountain Contemporary

Posted on October 6, 2017 by Katie Shapiro

For the past decade or so, the Aspen Snowmass real estate market has been dominated by two prevailing architecture styles: the traditional mountain look, or on the opposite extreme, contemporary. But according to one of our top-producing agents Andrew Ernemann, the needle has tipped so far in the direction of contemporary, that buyers are now looking for a mix of both — what he calls “The New Mountain Contemporary.”

How did we arrive at this new aesthetic? Local builders and esteemed architects are finding ways to marry the best of both.

Traditional mountain homes like 18 Cascade Lane in the Five Trees neighborhood in Aspen with dramatic log beams, wood paneling, exposed beams and heavy textiles are still highly sought after by homeowners seeking the quintessential Colorado Rocky Mountain home.

18 Cascade Lane is listed by Craig Morris for $6,750,000. Photo by Mountain Home Photo.

On the other end of the spectrum is 930 West Hallam Street in West Aspen — new construction with clean lines, large windows and an open floor plan.

930 West Hallam Street is listed by Lex Tarumianz for $5,995,000. Photo by Lightform 3D.

Situated between these extremes is 62 Bennett Court —a five bedroom spec home in the famed Red Mountain neighborhood designed by Denver-based Mountain Contemporary Architects with interiors finished by Aspen-based Kristin Dittmar Design.

62 Bennett Court is listed by Andrew Ernemann for $9,825,000. Photo by Mountain Home Photo.

Ernemann explains, “This home in particular—the finishes really resonate across the board with this style we’re seeing continually evolve. When you walk in, it feels clean and certainly new. There’s amazing light coming in from all sides and looking beyond the kitchen and dining room into the living room, the barn wood wall [with a built-in TV and fireplace] bring rustic elements into the modern mix. It’s a subtle reminder that you’re in the mountains.”

328 Deer Ridge Lane in Snowmass Village also seamlessly blends contemporary floor to ceiling windows, a white and grey palette, and an open floor plan against reclaimed wood and raw stone accents.  

328 Deer Ridge Lane is listed by Garrett Reuss for $4,975,000. Photo by Mountain Home Photo.

“Buyers in this market are seeking a fresh look to meld with the classic mountain lifestyle that they grew up with,” says Garrett Reuss. “This home combines the timeless aesthetic features of rustic stone and reclaimed wood and combines it with a light and open plan for a more modern, sophisticated style.”

And, perhaps, the trend is not just local. In Quebec, Canada 647 Rue Chapleau is a Scandinavian-inspired home in the Mont-Saint-Hilaire area. White walls, an open staircase and contemporary furnishings are blended with a floor to ceiling fireplace and exposed beams.

647 Rue Chapleau is listed with Sotheby’s International Realty Québec for $725,000 Canadian dollars ($580,418 US). Photo by Sotheby’s International Realty Québec.

Partner of Aspen-based CCY Architects Rich Carr agrees with Ernemann’s overall observation and explains, “The stylistic pendulum has swung back and forth—from cliché mountain traditional to quite clean modern and now trying to find a balance in between.”

Carr adds, “We’ve always focused on creating architecture that marries the best of modernism and regionalism; not mimicking the past, whether it’s traditional or modern, but creating original design solutions that embody contemporary lifestyles, and at the same time, speak to the richness, textures and traditions of Aspen and the Rockies. It’s been very gratifying to see the market leaning that way more than ever.”

Special thanks to:

Sotheby's International Realty Québec











Categories: Local Architecture
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