Posted on June 8, 2018 by Katie Shapiro
Aspen was the first-ever resort community in the country to adopt an official bike sharing system in 2013. Fast forward five years later and it’s hard to imagine Aspen and Basalt without WE-Cycle and its many docking stations around town.
And Aspen Snowmass Sotheby’s International Realty has been along for the ride since the very beginning, supporting WE-cycle as its first corporate sponsor in a partnership that’s now in its sixth season. This year marks another milestone for the non-profit organization: it’s the first bike sharing program in the world to be completely free for all users (for rides 30 minutes or less).
Made possible from a $145,000 grant from the City of Aspen, $45,000 each from Eagle County and the Town of Basalt along with robust sponsor support, WE-cycle ridership has already soared since it’s reopening on May 1— ridership is up 197 percent in Aspen and 44 percent in Basalt during the same time period last year according to director and founder, Mirte Mallory.
“Aspen Snowmass Sotheby’s International Realty has been the most tremendous supporter from the very beginning. As our earliest adopters and believers, joining us as a system-wide sponsor has been transformative for what we’ve been able to accomplish at WE-cycle,” says Mallory.
Inspired by the benefits she saw bike sharing create for cities like Paris and Amsterdam, the Aspen native wanted the same solution available in her hometown. “Although we are a small community, we still face a lot of big-city challenges — traffic, air quality and especially parking,” she says. “Our hope is to continue to build on the bike culture that had already existed here and have both locals and visitors use WE-cycle as a viable transportation option.”
She credits Aspen Snowmass Sotheby’s International Realty co-owner Ernie Fyrwald’s similar vision from having experienced bike share programs in cities he had visited over the years as the impetus for such a successful relationship. “He truly values the importance of supporting bike vitality and what it can do for a community’s livability,” says Mallory.
What started as a 12-station system in Aspen has since grown to more than 40 stations stocked with 190 bikes to work in conjunction with the Roaring Fork Transportation Authority (RFTA) bus system, plus the implementation of access in El Jebel, Willits and Basalt.
Under Fyrwald’s leadership, Aspen Snowmass Sotheby’s International Realty has aligned with the program way beyond just putting branded panels on the back of WE-cycle’s bikes. For many brokers, using the system is essential in their daily commutes and also in showing clients prospective properties around Aspen and Basalt.
"Doing most of my business in the downtown core and adjacent neighborhoods, WE-cycle has been a great way to get around. It's also a handy way to show clients a new neighborhood and how accessible it is,” says Lex Tarumianz.
Chris Klug, a passionate pedaler both on and off the clock, explains, “I have toured downtown and the West End together with my clients on WE-cycle bikes … they absolutely love it. Not only does it help reduce cars on our roads and lessens the impact on our spectacular natural alpine environment, but it’s also a far more efficient way to get around town during the busy summer months when you’re in a hurry. Overall, it just further sets our community apart and makes Aspen and the Roaring Fork Valley such a special place.”
For Craig Ward, WE-cycle has been on his “must-support” list since the inception of the program. "I am thrilled that it is now publicly supported, so the bikes are free throughout the community!” he says.
Although she often tours clients around on WE-cycle bikes, supporting bike sharing for Tory Thomas isn’t just about “what it does for me and my business. What I love most about WE-cycle is what it does for our community and environment at large.”
If you haven’t already, sign-up for your free WE-cycle season pass and download the mobile app here: we-cycle.org.
Special thanks to Craig Turpin for photography of WE-cycle bike sharing in Aspen and Basalt, Colorado.
Posted on May 25, 2018 by Sara Kurz
The beautiful renovation of our Aspen Hyman Mall office is finally complete! The entire first floor was stripped to the studs, knocking down all of the nook-like offices with dark, heavy finishes. Now, the space is has an open floor plan that flows naturally from the entrance and lobby at the front, all the way to the new staff kitchen in the back.
Broker offices are now lined up against the outer walls of the space and separated by glass. A sleek new conference room with a luxurious marble table will feature touchscreen technology for virtual reality property tours of prospective homes. The new lobby also features touchscreen technology and a comfy couch for visitors.
Stop by the new office today, or check out the 3D Matterport Tour below!
Special thanks to
Sherlock Homes, Builder
Forum Phi, Designer
AV Tech, Daryl Mackie
Furniture, Sandy’s Office Supply
Window signs, MicroPlastics, Inc.
Posted on May 15, 2018 by Sara Kurz
In January 2018, East West Partners Snowmass Base Village released fourteen whole ownership residences, with eleven residences at the new Limelight Hotel Snowmass and three luxury residences at Lumin. Since then, they have released eleven more whole ownership residences at One Snowmass West. Below is an update on the inventory for sale in all three buildings, as well as exclusive details for One Snowmass West.
SNOWMASS BASE VILLAGE INVENTORY
ONE SNOWMASS WEST
11 Units For Sale
One Snowmass West residences currently for sale include two 2-bedroom units, six 3-bedroom units, two 4-bedroom units and one 4-bedroom plus den penthouse.
One Snowmass West residences feature:
- Spacious floor plans
- Natural wood detailing throughout
- Floor-to ceiling window walls to showcase sweeping up-mountain views and the plaza
- Generous private balcony
- Kitchens with contemporary European appliances from Gaggenau
- Spa-like master bathroom
- Rooftop terrace with infinity-edged spa and firepit
- Smart home thermostat and lighting control
- Private ski storage locker rooms that connect directly to skiway
- Fitness center and yoga studio
- Turnkey property management availability through Snowmass Mountain Lodging
Additionally, all One Snowmass West residences are pursuing a LEED Gold certification with a Healthy Living designation. Interior finish options include: mountain modern, alpine refined or contemporary rustic. Renderings of each option are shown below.
CLICK HERE to view the Brochure.
CLICK HERE to view the Floor Plans
CLICK HERE to view the Pricing Sheet
CONTACT one of our Sales Associates today for more information.
Posted on April 27, 2018 by Sara Kurz
Aspen Snowmass Sotheby’s International Realty has been awarded a 2018 Top Workplaces honor by The Denver Post. The list is based solely on employee feedback gathered through a third-party survey administered by research partner Energage, LLC (formerly WorkplaceDynamics), a leading provider of technology-based employee engagement tools. The anonymous survey measures several aspects of workplace culture, including alignment, execution, and connection, just to name a few. Aspen Snowmass Sotheby’s International Realty ranked 31 on the list of mid-sized companies.
“Top Workplaces is more than just recognition,” said Doug Claffey, CEO of Energage. “Our research shows organizations that earn the award attract better talent, experience lower turnover, and are better equipped to deliver bottom-line results. Their leaders prioritize and carefully craft a healthy workplace culture that supports employee engagement.”
“We feel it is important that our staff and brokers are acknowledged for their contributions to Aspen Snowmass Sotheby’s International Realty. It is because of their professional commitment to excellence that our company continues to thrive,” says Gary Hughes, Aspen Snowmass Sotheby’s International Realty CEO/President. “This is our first time on Colorado Top Workplaces and we are proud to be the only real estate brokerage in the Roaring Fork Valley to make the list.”
“Becoming a Top Workplace isn’t something organizations can buy,” Claffey said. “It’s an achievement organizations have worked for and a distinction that gives them a competitive advantage. It’s a big deal.”
For more information, visit: https://www.denverpost.com/2018/04/20/top-workplaces-2018-companies/
Posted on April 20, 2018 by Katie Shapiro
“Never judge a book by its cover” is an invaluable old adage— except when it comes to selling a property.
When a prospective buyer walks through the front door for a first showing, it’s an agent’s singular opportunity to make a meaningful first impression. Upon entry, a value perception is immediately formed and most importantly, the idea of whether or not the buyer can picture themselves actually living there.
That first showing has a lot of impact – once you scratch below the surface (number of bedrooms, number of bathrooms, square footage, etc.), buyers subconsciously search for emotional appeal, seeking out a feel for the home. Buyers do this by gathering a large amount of superficial information in a short amount of time—known as a “thin slice” as coined by Malcom Gladwell in the book, Blink.
In addition to making the home feel comfortable to the buyer, staging can also provide aspirational cues, showing buyers what sort of lifestyle they could have in the home. In the Roaring Fork Valley, buyers very well choose to move here or purchase a home here, because of the kinds of lifestyle and outdoor activities that surround us. That is where the art of home staging comes in.
For longtime local and Aspen Snowmass Sotheby’s International Realty broker Laurie Laing, “It is a game changer when done right.”
Last year, Laing took over an unsuccessful, stale listing in the Aspen Highlands area, customized an interior refresh and had new photography shot, which enabled her to sell the property within a couple of months for $5.3 million.
The property was previously a rental, “So when I took it over and walked through it for the first time, it really felt like a rental. There was no personality, no charm. It just didn’t pop,” she explains.
Photos courtesy of Laurie Laing.
With a goal to “appeal to the widest range of people possible” Laing worked with the seller to determine a staging budget, which varies from listing to listing and typically lands anywhere between $5,000 and $20,000. Her staging style is subtle, focusing on main pieces that anchor a room. Working with local design resources like Cathers Home in Basalt, she curates furniture and accessories “to bring out the great qualities of a home that have always been there, but make them shine.”
Laing believes that at least 25% of the homes in the Roaring Fork Valley market need staging. “There is always something to enhance and improve with any property, which is how to gain a competitive advantage to set your home apart from the rest.”
The main challenge can be the expense. Many sellers may be reluctant to agree to the additional investment and it also requires a further detachment from any emotional connection to their home.
In such a competitive market, staging is also an essential tool for selling spec and rebuilt homes. Garrett Reuss, who specializes in new construction projects, thinks about the end result from the beginning. For a recent full-scale renovation of 955 Fox Run Drive in Snowmass Village (under contract), Reuss enlisted locally-based interior designer Barbara Goldman to collaborate on creating a complete lifestyle within the home.
Photos courtesy of Mike Lyons Photography and Mountain Home Photo.
Principal of her eponymous firm, which offers upscale residential design in New England, Florida and Colorado, Goldman says, “ In staging, you want to appeal to the masses, rather than just one particular style. Leaving the palette clean enough is essential so that the future owner can have the flexibility to further customize things to their specific taste.”
Goldman, who relocated permanently from Boston to Snowmass Village in 2016 after living here part-time over the years, calls out the area as a completely unique, concentrated market.
“The spec house business in Boston is nowhere near the level it is here. Sellers just aren’t willing to put in the kind of money for updates that we see done here in order to sell a property. Here, it’s all about selling an idea of what life can be like in the mountains.”
Mountain-town-specific design elements like a perfectly positioned hot tub, extra garage space for gear, a mudroom with boot-heater capabilities and fireplaces in multiple rooms matched with using a neutral color scheme and incorporating views of the outdoors as much as possible are Goldman’s secrets to staging success, to which she says “can quickly flip a switch in a buyer’s mind.”
But her biggest piece of advice? “Don’t be so attached to your past and don’t ever take suggested aesthetic changes personally. You’ve already moved on by deciding to sell.”
Learn more about Laurie, Garrett and Barbara here:
Posted on April 3, 2018 by Sara Kurz
We are proud to present exclusive data on the buyers we represent - what their primary use of the property will be and what state they come from. See below to read more.
Disclaimer: The data shown here is derived from the Aspen Snowmass Sotheby’s International Realty Post-Closing Survey, an optional survey our brokers have been filling out upon closing since December 2016. The data shown here does not represent all closings in the MLS, only those within Aspen Snowmass Sotheby’s International Realty and furthermore, not all closings within our company. The information provided by the brokers does not disclose any personal information about our clients; just the demographics the broker may be aware of.
Posted on March 20, 2018 by Sara Kurz
INTRODUCING THE TOP PLACES TO LIVE & SKI IN THE US
Every aspect of your home should be a reflection of who you are, where you’ve been, and the life you aspire to live. Your best life begins with a home that inspires you.
SEARCH SKI PROPERTIES ON SIR.COM
YEAR-END 2017 RESORT REPORT
Our Exclusive Market Comparison
We are proud to release our annual Resort Report comparing real estate market in Aspen to other mountain resorts in the US. Resorts included in this report include:
Colorado: Vail Valley, Breckinridge, Aspen, Telluride, Crested Butte and Steamboat Springs.
Other States: Lake Tahoe, NV & CA, Park City, Big Sky, MT, Jackson Hole, WY, Sante Fe, NM and Sun Valley, ID.
A SPECIAL THANK YOU TO
To All of the Sotheby's International Realty Affiliates Who Contributed to the LIVE Ski Video:
And Aspen 82 for Producing & Editing the Video
Posted on March 14, 2018 by Katie Shapiro
Here in Aspen, searching for properties remains “on mountain time.” That is, while residents and visitors alike might be internet savvy, traditional methods are still used to market properties. Whether in one of two daily newspapers, nearly ten glossy magazines, or in locally produced television commercials, the audience is broad. Targeting a specific geographic location, age demographic, or lifestyle interest of a buyer in such a saturated and transient market is much more of a challenge.
As 2017 was winding down, Inman, a leading real estate resource and media outlet, released a report begging the question “Is Facebook coming for Zillow?”
The social networking authority unveiled a major update to the Property Rentals section of its Marketplace, implementing a new front-end interface allowing mobile users to search for properties using more filters than ever before. In official partnership with Zumper and Apartment List, potential renters can search directly through their Facebook newsfeed with the touch of a screen or click of a button.
And for sellers? Posting and advertising listings on Facebook is an ever-growing opportunity to reach more eyes than ever before. A Zillow/Facebook relationship like the one already established for rentals could change the way buyers search for property online.
Inman reports two strategic points for sellers of the future to note:
User experience is key, pitting search versus match. The current consumer experience on real estate portals, such as the Aspen Glenwood MLS or Zillow itself, is focused around searching and browsing. Visitors scan a map, enter search criteria or browse through featured listings. It’s the equivalent of flipping through a glossy magazine or scanning the pages of a newspaper classified section.
The innovative nature of Facebook advertising lends itself to a matching experience. In the future, real estate listings will be targeted to consumers based on what Facebook knows about them (in the same way it already targets advertising).
This targeting is among the most sophisticated in the business given the amount of information Facebook knows about its users. The majority of Facebook users won’t be searching for real estate. Instead, they will see real estate presented to them.
All-of-market versus some-of-market. Real estate portals maintain their reputation as the best place to find a home because they have all of the inventory available in the market. When a consumer is searching for a new home, he or she wants to look where all of the properties for sale are available.
Facebook’s marketplace strategy, on the other hand, is not predicated on having all of the available real estate listings. At least for the foreseeable future, until a Zillow/Facebook, or similar, integration happens, the listings available on Facebook will only be those uploaded and posted by brokers or companies. So while the consumer experience on Facebook today can target and match listings directly to visitors, it doesn’t represent the entire market of possible houses for sale.
But, as the Inman article suggests, change is on the horizon. What are brokers today doing to keep up?
Top producing Aspen Snowmass Sotheby’s International Realty broker Pat Marquis has emerged with a competitive edge by investing the majority of her marketing efforts away from print into social media channels and custom produced content.
“Historically, we have to admit that advertising and engaging on social media reaches more people period,” says Marquis. “I’ve quickly found that it’s faster and more beneficial for my clients. It’s only the beginning here in Aspen of how things are changing.”
Her first major new media project in embracing her new focus was a full-scale film shoot to highlight her highest profile listings. After meeting top-producing Pacific Sotheby’s International Realty agent Seth O’Byrne last fall during a social media seminar he hosted, Marquis was instantly, well, sold.
Regularly traveling to teach tricks of the digital trade to Sotheby’s International Realty offices across the country, O’Byrne has skyrocketed to success through storytelling. For many of the O’Byrne Team’s properties, he plays director/producer for mini-films enlisting high profile industry crews and actors from nearby Los Angeles to shoot, produce, and collaborate. A self-described “shameless self-promoter”, he often steps in front of the camera with his marketing director / photographer Frank Glaser capturing every behind-the-scenes moment for even more content. He’s amassed more than 20,000 Instagram followers for his electric persona, honest commentary, date nights, travelogues, and dream-worthy real estate posts.
What triggered O’Byrne's interest in social media as a venue for real estate? “What happened for me—in 2010 when the market started turning around—I had a revelation to start advertising my listings on Facebook when it first started fixed $5 ads. I was one of the first paid advertisers on Facebook…ever!…in the City of San Diego. It started my fascination with digital marketing,” explains O’Byrne.
Also a content consultant for “social media rebrands”, and rightfully so, O’Byrne was hired by Marquis to spend a few days in Aspen last month. With their Los Angeles camera crew in tow, the crew set out on ATV’s in Aspen’s backcountry and even up in the air with Aspen Heli Charters over the course of two jam-packed days of shoots.
O’Byrne and Marquis on the set of their shoots in Aspen in February.
After wrapping their first day on location, I caught up with both O’Byrne and Marquis in the Mountain Social lounge at the St. Regis Aspen Resort to get some tips and tricks of the trade to help sellers understand the role of social media in property advertising.
“It's not the market scene,” says O’Byrne, it's the market research and the market data social media provides. What I find, and why the revolution has become so huge is the marketing that we do on social media, is that it aggregates attention and it's measurable. You get instant, incredible feedback—it’s why social media is just so much more powerful.”
Marquis adds: “Our clientele has changed significantly over the years and we have to up our game to really meet their needs. They’re coming to us now already having done their research online—they’re knowledgeable and they know exactly what they’re looking for.”
Going forward, brokers like O’Byrne are embracing change. “You bake the cookies, you do the flyers, you do the open houses. That is marketing without any market research. And that to me is an enormous waste of time. I think what the last generation of realtors has had a hard time reckoning with is that what they used to do that worked doesn't work anymore.”
To that, Marquis adds: “We have to really open up our minds as far as change and we have to listen to our clients. One certain thing we can count on is change.”
The future is in video, according to O’Byrne: “It’s a medium that people are willing to consume. The written word, although I get a lot of response from it, people don't really absorb or connect in the way they do through video.”
And in teamwork: “What I always advise brokers, when they think about content creation is, if you're not great at creating content, work with people who will help pull it out of you. O’Byrne also says, “You don't necessarily need to be the one creating all the content but the content needs to be unique to you.”
Follow the creative folks mentioned in this article on Instagram:
For a PDF download of the full Inman Article, CLICK HERE.
To watch the behind the scenes video of O’Byrne and Marquis’ video collaboration project, The Edge of Aspen, click below.
Posted on January 12, 2018 by Sara Kurz
We are proud to release an in-depth report on all properties sold in Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs and New Castle. Our report is unique in that we compare the market in these areas in 2017 to 2016. Our report includes segmented single family and condos/townhomes/duplex information for each area. We also include fractional statistics for Aspen and Snowmass Village.
CLICK HERE to view.
Posted on January 5, 2018 by Katie Shapiro
Looking back on a transitional year for commercial real estate in Aspen’s downtown core, one of the most inspiring stories to emerge is that of Maker + Place, an innovative retail showcase selling handcrafted home wares from around the world. The collective even caught the eye of the Sotheby’s Auction House, presenting an exclusive, online-only auction of contemporary décor.
First opening in a temporary location last summer, Maker + Place has a new home at 614 E. Cooper Ave.
An artist herself, Maker + Place founder and creative director Michaela Carpenter has already filled a much-needed void for the next generation of local go-getters. At just 23 years old, the Aspen High School alumna and graduate of Chelsea College of Art and Design in London has created a thriving artisan collective over the past six months, which also offers an artist-in-residence studio, a lecture and workshop series, and mentorship opportunities.
Photo courtesy of Sotheby's.
The exclusive, collaborative e-auction with Sotheby’s Auction House ran from January 5th - 22nd, 2018. Maker + Place Presents: Contemporary Objects Online featured a curated collection from in-house artisans that Carpenter personally enlisted to commission pieces for this unique partnership including vessels, textiles, and furniture.
“The shared passions and values of the Sotheby’s Auction House and Maker + Place brands create an energetic collection,” says Carpenter. “We are so excited to be able to showcase the work of our makers, their skill sets, and their understanding of great design.”
For the Sotheby’s Auction House, 2017 was also a year of innovation with its digital auctions seeing a record number of new clients—its top lots spanning jewelry, contemporary art, old masters, furniture, books, and Chinese paintings. In total, more than $500 million of online bids were received.
This month, for the first time ever, the Sotheby’s Auction House introduces Maker + Place as a leading curator of contemporary pieces that have a connection to traditions and values of craftsmanship, and as a marker for the future of design.
“We’re delighted to partner with Maker + Place to present this auction which was specifically curated for Sotheby’s,” says Olivia Hunt, Sotheby’s Auction House eCommerce manager. “The sale celebrates the art of craftsmanship with pieces carefully selected from emerging designers.”
We caught up with Carpenter ahead of the auction launch for a sneak peek at some of her favorites pieces and their makers:
Photo courtesy of Sotheby's.
White Totem Collection - Giselle Hicks
“Giselle Hicks is a local and works at Anderson Ranch Arts Center in Snowmass Village. A lot of her work can be found in our store and each is one-of-a-kind.”
Photo courtesy of Sotheby's.
Fawn Blanket Set - Clarity Fornell
“Clarity Fornell, daughter of developer Peter Fornell, is a born and raised Aspen local, who has devoted her study and life to weaving and is a maker-in-residence at Maker+Place. Everyone is welcome to come visit her while she works at her in-store studio and commission custom designs and products.”
Photo courtesy of Sotheby's.
The Cherry Chair - Carter Hopkins
Carter Hopkins also works at Anderson Ranch Arts Center in Snowmass Village and has collaborated with Maker + Place on various projects. “This piece is truly spectacular,” says Carpenter.
For an expanded interview between the Sotheby’s Auction House and Carpenter, click here to visit the Sotheby’s Auction House blog, “Discover Emerging and One-of-a-Kind Designers from Maker + Place.”
Click here to visit the Maker + Place website.