Not All Real Estate Agents Are Created Equal

Posted on September 26, 2018 by shawn_manwaring

Real estate is stressful. Between setting up your home for showings, trying to figure out where you’re going to make compromises, and making a gigantic life change, you’re overwhelmed. When selecting an agent it’s important to recognize not all real estate agents are created equal.

Whether you’re buying or selling your home, you want a real estate agent you trust. You want someone who understands the market and is experienced at negotiating. You want a partner who can reduce your stress.

There’s tons of conflicting information about the types of real estate agents out there. How do you pick one? Should you go with a real estate broker, a Realtor®, or a real estate agent? What are a real estate agency’s responsibilities?

What’s the difference?

Real estate agent vs. real estate broker

Most states differentiate between two types of professionals– agent and broker. A real estate broker runs a real estate agency and must pass an exam and be licensed to be a broker, while a real estate agent must pass an exam and be licensed to sell property.

The real estate broker is the leading person in a real estate firm. They man the whole operation. They’ve taken coursework to ensure they can manage a real estate firm. This person takes responsibility for all of the real estate agents she employs. Brokers must have a particular license, and some licensed brokers choose to work in someone else’s firm. In this case, they’re usually called an associate broker.

The real estate agent has met their state’s requirements for getting a license to sell property. An agent usually works under a broker, and are sometimes called subagents, real estate salespeople, or sales agents. According to the Bureau of Labor Statistics there were 151,700 employed real estate sales agents in the United States in 2015.

When it comes to buying or selling a home, you’ll probably work with a real estate agent who works for a real estate agency led by a broker. The real estate agent is the person you’ll work with most directly. They’ll be on call to help you through any questions.  This hopefully helps to show how not all real estate agents are created equal.

But what’s a Realtor®, and do I need one?

A Realtor® is a real estate agent who is part of the National Association of Realtors, which has a certain standard of ethics and moral codes to follow. These rules have a reputation for being strict. Many real estate agents and brokers are Realtors®, and they’ll proudly display this information on their business cards.

Realtors® have access to inventory that real estate agents don’t, particularly through the Multiple Listing Service (MLS), which gives them greater access to homes on the market. If you work with a Realtor®, you’ll have access to more homes.  Just like not all real estate agents are created equal, the same goes for Realtors®.

Other types of real estate agents and terms to know

Seller’s agent or Listing agent

When you sell your home, you’ll need to find a sellers agent.

The seller’s agent is the real estate professional who represents the person selling the property. This person will act as the manager of your house sale. Think of them like the project manager. They talk fast, act fast, and get stuff done.

The seller’s agent will work with the buyer’s agent to come to a final price for the property. Get the property sold and you enter into a brokerage agreement with your agent and their firm. This agreement ensures they will represent your interests as a seller.

Buyer’s agent

When you’re buying a home, you want a buyer’s agent to help you out.

Consider the buyer’s agent your first mate, willing to do the heavy lifting, negotiate on your behalf, and rally the crew to find the perfect house.

Real estate agents are often both buyer’s and seller’s agents. The only real difference between the two is that buyer’s agents work for the house hunter. They’ll typically take you around town, show off houses they think you’ll like, and manage the process from negotiating the offer to closing the deal.

Designated agency

A designated agency began because of conflicts of interest with dual agencies. A designated agency is when a real estate firm has a designated individual agent to represent only the interests of the seller, and another designated agent to represent the interests of the buyer. This gives both the buyer and the seller more personalized representation.

Dual agency

A dual agency is when a buyer is represented by the same firm that has the listing. It’s also called a dual agency when the same real estate agent represents both the buyer and the seller.

Imagine playing a game of blackjack as both the dealer and a player. There are a handful of potential benefits of using a dual agent as a seller but its not a recommended best practice.

Potential Benefits of Using a Dual Agent:

  • Streamline the transaction. After all, negotiating with yourself is so much easier.
  • The agent might have more information about the property than an agent working strictly from the buyer’s side.
  • Dual agents will occasionally take a reduced commission since they’re working both sides.
  • Buyer’s tend to have more purchasing power because the agent knows everything about the seller.
  •  Communication between buyer and seller gets a little easier since there’s only one primary point of contact.

Minor benefits aside, some states have tried to outlaw the practice by citing a conflict of interest. Unfortunately, every state in the US leaves some sort of opening for real estate agents to “double dip.” The good news is that where the practice is legal, most states require the real estate agent to disclose the conflict of interest.

Here’s where the issue gets a little murky. The right real estate agent can get you in or out of a home smoothly. A bad one can bring on substantial headaches that cost you time and money.How to Work with Any Type of Real Estate Agent

Here’s how to ensure you get the best results, regardless of the type of real estate agent you’re working with:

Be clear about what you want

Even the best real estate agents depend on their clients to be honest and upfront about their needs. If you disagree with a real estate agent’s opinion, it’s important that you voice your position. Explaining your stance is essential– whether you’re buying or selling.  Remember not all real estate agents are created equal and therefore most will listen to your needs.

Consider client reviews but don’t rely on them

While sales data is arguably the most objective way to compare real estate agents, its not necessarily the end all be all. Ask each agent for a few references from a few of their previous contacts, read up on a decent sample set of online reviews posted on their various agent profiles, and do everything you can to make sure their a good personality fit.  To see Shawn’s reviews, Click Here.

Stay local

You want to work with a real estate agent who has significant experience in your neighborhood. If you’re selling, your agent will have up to date data on how hot the market is. If you’re buying, your agent will help you make decent offers. No matter what, choose a real estate agent with experience where you are.

Choose the right type of real estate agent

Some real estate agents may claim that they specialize in both buying and selling. But the best really stick to one lane or the other. Again this speaks to the fact that not all real estate agents are created equal.

The bottom line is that you can’t just pick any old Seller’s or Buyer’s agent out of the phone book. There are tangible differences between one type of real estate agent and another. Don’t leave one of the biggest financial decisions of your life to the first agent that comes along.

Carefully consider the pros and cons of using an agent who specializes in sales, purchases, or both, weigh they’ve done historically in your area and how they’ve worked with other clients in the past. Then, after all of that research, go with someone you’re comfortable working with for at least a month.

If shopping the Colorado real estate market, give Shawn Manwaring a call at Roaring Fork Sotheby’s in Glenwood Springs. 

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